While the world had been fascinated by the new era of online shopping, and retailers like Amazon had already seen the West taking over the market, the Indian shopper looked closely and also rather skeptically. While it was the new era of shopping convenience.
Why did you just look at a photo shopping to buy something? What about the seller’s quality, color or credibility? This was, after all, a situation in which you had to start paying your money and then wait a few days before your product came.
It was mainly a new concept that a few participants wanted to try something new, but it didn’t appear to be one of those ideas that could last and take root.
This has been back some time, but now people throughout the country are limping up their bags so that they can enjoy the luxury of shopping.
For an urban Indian who’s tight to time and convenience, Online Shopping offers the option of avoiding the jostling of noisy packed malls, searching for parking, spending hours jumping in a wide range of items across price ranges from one store to the next, comparing prices across stores and looking for coupons and promotional codes.
All he needs to do now is sit in his own living room and click a button. Living men riding bicycles, carrying packs from Jabong, Flipkart, Myntra, Fashion and you are already quite a common site.
E-tailers have made choices, like “try it to buy it,” as well as a generous exchange policy, aware of the greatest concerns on the market. Security of online transactions was one of the other issues. In this respect, most e-tailers have introduced a system of “cash on delivery,” which has significantly increased their reach. Many have the choice of free shipping with EMI.
All this aside, the basic incentive for consumers to always shop everywhere is to get a good bang for their buck. The words “discount” and “deal” always attracted the attention and interest of the shopper.
This is where e-tailing has entered the psyche of the consumer. Sites such as Flipkart and Fashion and You are still offering lower prices than normal retail stores, and almost everyone is now testing the book price first on Flipkart before purchasing it elsewhere.
The e-tail model itself is that the retailer is able to save so much on how much a brick and mortar shop actually costs and keeps it up, that giving the customer a digital bargain is not only an excellent way of attracting customers but also gives the seller a sense of business sense.
Now that the word “money back deals” is introduced to the lexicon of the online shopper, you just needn’t buy a bargain in discount shops. Shopping in every shop promises amazing savings!
Quite soon, the Indian customer seems to have less and less reason to ignore this online shopping option, and a wide range of business-hunting options look better and better for a quality, aware shopper.